5 reasons I'll never buy a summer dress anywhere else again.
I almost didn't write this. I'm not someone who leaves reviews. But after two summers wearing this dress everywhere — and watching three of my friends order it after seeing me in it — I felt like I owed it to someone.
I found Ruby & Ellen last spring. I'd been returning summer dresses for two years straight. Every time I thought: this one looks right. Every time something was wrong. The fabric. The length. The cut that assumed a body I stopped having somewhere in my fifties. I wasn't expecting much when I ordered the Viviana. That's important to say. Here's what actually happened.
I put it on and forgot I was wearing it. That hadn't happened in years.
I live in Tennessee. I have hot flashes. I've been burned enough times by fabrics that claim to breathe and don't. This one actually does. It's a premium microfiber — featherlight, non-clinging, moves with you instead of against you. I wore it to a dinner on my friend's porch in June. Four hours outside. I didn't think about the dress once. That's the whole point of good fabric. It disappears. And you just get to be present.
Machine wash. Hang dry. I've done it every week for two summers.
Cold water. Gentle cycle. That's it. No hand washing, no dry cleaning. Ever.
Same color. Same shape. Looks exactly as it did the day it arrived.
Farmers market Saturday morning. Dinner that evening. Same dress. Zero thought.
I bought one. Then ordered three more before the summer was out.
When something finally fits the way you've been looking for — the length, the fabric, the way it falls — you want it in every color you'll reach for. Each one photographed in real natural light. What you see is exactly what arrives.
For the first time in years, my size wasn't an afterthought.
Every size was designed with the same care. The cut skims without gripping. The silhouette falls gracefully at every size from S to 3XL. The length hits right — not too short, not frumpy. Not designed for a body from ten years ago. Designed for the body you have right now. That's rarer than it should be.
"I cried when I put this on. Not because it was dramatic. Because it was just right."
Susan · 61 yrs · Size 2XL · Texas · VerifiedBetween sizes? Size up for the most effortless, comfortable fit. That's what most women prefer.
I thought I was the only one who felt this way. I wasn't.
43,200 women have found their way to this dress. Not because of an ad. Because someone they trusted — a sister, a friend, a woman they'd never met online — said: just try it. I'm one of those women now.
If you've been on the fence — this is me telling you to just try it. I was too. I almost didn't click the link. I'm so glad I did. Two years later, I still reach for this dress first. Every single time. — Linda Morrison · Nashville, Tennessee · Retired teacher
If you've read this far,
you already know what to do.
Shop The Viviana →