The dresses in this collection are not making the journey. Every piece has been reduced to a final price. Not because there is anything wrong with them, but because a move has a deadline, and these dresses deserve to find a home before the doors close.
I choose every piece the same way I always have. By asking whether it carries a feeling. Whether a woman will put it on and feel without quite knowing why that it was made for her.
And there is something I have learned in twenty-six years. The women who shop with us almost never buy for one person only.
There is her sister, who has been saying she needs a new summer dress for three years now. There is her mother, who stopped treating herself a long time ago and probably won't do it herself. There is her best friend, who is finally taking the trip she kept postponing. There is her daughter, who just moved into her first place. There is sheβthe one who is always last on the list and has been for longer than she should admit.
That is why we built the pricing of this sale the way they actually need it. Not so they choose one. So they can finally cross several names off the list they have been quietly carrying.
Buy 2, get an extra 15% off.
Buy 3, get an extra 20% off.
Buy 4, get an extra 25% off.
Buy 5 or more, get an extra 30% off.
Discounts apply automatically at checkout.
There are no restocks. There are no extensions. When the sale ends today, it ends. These pieces do not travel with us to our new home. When they are gone, they are gone and so is this chapter.
Ruby, Founder of Ruby & Ellen Boutique π€
